Context
Wolt+ offered free delivery within a defined radius, but users outside that range saw limited benefit, reducing the product's appeal in certain markets.
The problem
We needed to extend the value of Wolt+ to users just outside the free delivery range by introducing discounted delivery, while keeping the experience consistent across discovery, venue pages, and checkout.
Approach
As client DRI, I led the iOS implementation and contributed to the overall API and product design.
Key areas I focused on:
- aligning frontend and backend on how delivery pricing and eligibility should be represented across surfaces
- working with the Discovery team to ensure consistent behavior across all venue lists
- designing a reusable bottom sheet for explaining delivery pricing and savings
I also led discussions around API structure and naming, coordinating across teams to reach a solution that worked for both backend and client constraints.
Outcome
- Strong positive impact in A/B tests
- Increased perceived value of Wolt+ in markets outside the core delivery radius
- Feature successfully rolled out across multiple surfaces in the app
My role
DRI, leading client-side implementation, RFC contributions, and cross-team coordination.
