tags
Subscription
Improving subscription conversion through cart and checkout entry points
Client-side DRI for two flagship Wolt+ growth experiments: cart entry point and express signup. Drove cross-platform RFCs and pushed to split the work into independent rollouts, enabling faster iteration and clearer A/B validation.
Expanding subscription value with long-distance delivery
DRI for Long-Distance Delivery, extending Wolt+ value to users outside the free delivery radius with discounted pricing kept consistent across discovery, venue, and checkout. Led API and product design discussions across teams.